Following Apple’s $200 million purchase of social analytics firm Topsy earlier this week, a wide variety of analysts and pundits have been considering what Apple might do with the company. More than anything, Topsy is a search and analytics company, holding a number of search-related patents that could be implemented directly into the App or iTunes Stores to improve searches and discovery
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Search and Social: How Apple Might Utilize Its $200 Million Topsy Purchase
